The B2B buying procedure can be prolonged and complicated, with several decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for services. Nevertheless, by comprehending and accommodating the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and i… Read More


By comprehending and catering to the requirements of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's fast-paced organization world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketin… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other facts concerning modern-day B2B marketing. We review just how the acquiring trip is currently totally fragmented and also the way that area structure can aid online marketers retake control of the disco… Read More